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Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.
Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
Social media optimization is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.Email Marketing
SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages. To receive text message specials, new product updates or more information, customers are usually required to opt in to an automated system by texting an initial shortcode
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
Search Console is a web service by Google which allows webmasters to check indexing status and optimize visibility of their websites. Until May 20, 2015 the service was called Google Webmaster Tools. In January 2018, Google introduced a new version of the search console, with changes to the user interface.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
Reputation management refers to the influencing and controlling of an individual’s or group’s reputation. Originally a public relations term, the growth of the internet and social media, along with reputation management companies, have made search results a core part of an individual’s or group’s reputation.
Content writers are professional writers who produce engaging content for use online. They’re Internet-savvy individuals who create articles, blog posts, and other forms of written Web material.
A sales funnel is the marketing term for the journey potential customers go through on the way to purchase. There are several steps to a sales funnel, usually known as the top, middle, and bottom of the funnel, although these steps may vary depending on a company’s sales model.
A press release, news release, media release, press statement or video release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement. A press release is traditionally composed of nine structural elements.
Graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously.
Web development is the work involved in developing a web site for the Internet or an intranet. Web development can range from developing a simple single static page of plain text to complex web-based internet applications, electronic businesses, and social network services.
The Domain Name System (DNS) and SMTP mail routing. … DNS uses two kinds of records: Mail Exchanger (MX) records and A records. An MX record maps a domain name to the names of one or more mail hosts. An A record maps a host name to the IP address of a server. Mail servers also use other DNS records.
Data analytics provides insight from data (trends, market segments, etc). These insight are then presented to decision makers, eg CFO or CMO, to make business decisions. Optimization can be used to make better decisions instead of just showing insights derived from data .
A blog (a truncation of “weblog”) is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page.
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